ProductTank Delhi NCR · 27 Sep 2025
How Atlassian Builds Great Products: modern PM in the age of AI
Atlassian started as a Dev-tools company, but its product craft has always been about the system — how teams move from Wonder → Explore → Make → Impact. This opening keynote at the ProductTank Delhi NCR × ACE Delhi-Gurugram Community-Led Conference unpacked that playbook for ~200 product managers and PM leaders trying to figure out what AI actually changes about the job. The room pushed back hard on the questions that matter now: prioritization, defensibility, org design, and how to measure AI impact beyond vanity metrics.
Not hype, but hard problems — prioritization, defensibility, org design, and measuring impact beyond vanity metrics.
Key takeaways
- Move from artifacts to outcomes. Roadmaps, PRDs, and OKRs matter only insofar as they reduce cycle time from signal → decision → shipping → learning.
- Build moats with loops, not features. Data network effects, workflow lock-in, and developer surfaces beat short-lived “genAI wrappers.”
- Ship AI where trust lives. Start in the workflow, make the model invisible, design for failure states, and measure impact on the precision and recall of decisions — not just usage.
From the room
Event details on ace.atlassian.com →
Want me to speak at your event?
Conferences, podcasts, panels, or internal sessions — email me with the audience, dates, and format.
[email protected]